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Available Courses

Wedding Bootcamp Live! April 27-29

Join us in Waitsfield, Vermont, April 27-29th, 2025 for the first ever Wedding Bootcamp with Alison Ellis and Lori Bley! If you're a farmer-florist who wants to confidently expand your wedding offerings, this is for you! If you're a floral designer who wants to break free of floral foam, this is for you! And if you want to train the lead wedding designer on your team to set a standard of excellence, this is for them! All of your meals are included--chef prepared on site.

$2,497.00 USD

Flower Math

Flower Math is The Florist's Guide To Pricing & Profitability. Florists in over a dozen countries have improved their profitability and their pricing confidence by following the simple, proven formulas designed to help you maximize your profit margin on every order--from weddings to daily deliveries from your shop! Learn how to increase your income in one afternoon with this easy to follow course! Total Investment In Your Biz = $1.36/day. Making Money On Every Order = Priceless!

$499.00 USD

Wedding Templates for Florists

Get the exact steps I follow to book wedding clients within 10 days or less. Use these tips and templates to create your own unique booking process. Plus Bonus trainings to help you improve your sales process--including phone consultation tips that convert inquiries into more sales! Save $125 Off the Full Retail Price when you get a bundle!

$247.00 USD

Complete Course Collection

Everything your floral business needs to price for profit, communicate with clients, book weddings with confidence and market your business with a great website. Get instant access to all the courses from Real Flower Business including Flower Math, The Art of Good Business, 5 Steps To Book Weddings More Quickly, ALL my Wedding Templates including Wedding Workflow, Contracts for Florists, How To Write Proposals That Sell, Email Templates for Florists, PLUS you get my Business Plan Jumpstart! 

$2,288.00 USD

Wedding Workflow

Follow these 16 Steps To Client Management--from inquiry to consultation to post-wedding follow-up--to take the lead with wedding clients and create a customer service experience that fosters a relationship of trust and confidence.

$79.00 USD

The Art of Good Business

Ready To Attract More Customers To Your Brand Who Are Eager To Work With You? Learn 4 Proven Steps to Attract Great Customers, Market Your Brand With Confidence and Close Sales with Ease! This step by step program helps talented floral designers level-up your brand position and close sales with more ideal clients including LIVE support every January! Catch up on replays and work at your own pace. You can start for just $159 Today with 11 Installments!

$1,597.00 USD

Business Plan Jumpstart

This is the fastest, easiest way to get a business plan in writing--and florists tell me it's actually fun! You'll get my 8-page Business Planning Guide PDF, 1-hour Video Training to Walk You Through It, and A Clear Plan That Helps Ensure You're On Track To Reach Your Goals.

$17.00 USD

Contract for Florists

A solid contract is a must if you're doing weddings and events in your floral design business. If you've been skating by with a "loosey-goosey" contract, it's time for an upgrade! Follow the outline in this template to create your basic terms, and then have it reviewed by a local attorney to make it official. Always consult an attorney when drafting a contract.

$99.00 USD

How To Write Proposals That Sell

Learn how to book a wedding in 10 days or less with this easy to follow template and bonus trainings on how to write multiple types of quotes, handling revision requests and start booking weddings more quickly! 

$99.00 USD

Email Templates for Florists

Stop agonizing over the "perfect thing to say". Templates Save Time! Florists easily lead clients through the sales process and weed out price shoppers with 2 dozen Email Templates on the MOST common and some of the most DIFFICULT conversations that occur during the wedding planning process.  

$58.00 USD

Website Bootcamp

A great website needs to attract qualified leads that you can convert into paying clients who are eager to work with you. Does your website do all that? I show you the most important (and easiest) changes you can make to your website ASAP to help you attract more clients who cannot wait to work with you!

$88.00 USD

-Erin

"I can't recommend Alison's Flower Math course enough...it LITERALLY paid for itself in the first wedding...SO worth the investment!"

-Jessica

"I just booked my biggest gig yet by $3k!Ā I just have to say...Alison's content works!"

-Jay

"Your courses have been the most helpful tools I could ever ask for!...it has been imperative to my confidence and ability to bring in a profit."

Get All The Tools You Need To Build A SuccessfulĀ Floral Business!

If you have any questions before enrolling in a course or joining me for a workshop, please feel free to get in touch!

I am here to support you and I want to see you succeed. That means when you have questions before, during or after taking a course, you can reach out anytime.

In fact, I love to hear from you. Click Here To Ask Me Anything!