Meet Alison

If this is your first time meeting me, I’m Alison Ellis. I help floral designers run the business side of their business with more confidence with my online courses, coaching and community exclusively for florists!  

Because the right business advice can take years off of your learning curve!  

And it takes more than floral design skills to run a successful floristry business.

What makes me qualified to talk about this? I’ve been running my own home-studio floral design business for over 20 years and I've been teaching florists how to price for profit and book more weddings since 2015. In fact, over 10,000 florists have enrolled in my courses and free trainings from all around the world.

The truth is, I knew a lot about flower design and care when I started my business...and I also knew exactly how to price for maximum profitability...but I still had A LOT to learn about how to attract the right clients and build a sought-after brand. 

I've learned through experience how to hone my sales process and perfect the steps to book great clients and it's all part of what it takes to establish a trusted brand!

That's why I know you can price with confidence, gain authority and respect from clients, and create freedom in your floral business, too.  

You don’t have to have to figure it all out on your own when you're a part of my Floralpreneur® Community!

And my courses and coaching provide the shortcuts you need to level-up your own brand position ASAP.

If you have questions for me about the next steps in your floral biz, get in touch! I'd be happy to chat with you.

xo. -Alison Ellis

Earnings Disclaimer: Becoming a florist is not a "get rich" scheme and neither are my courses. Professional floristry requires hard work, building upon professional design skills, developing relationships in the community, providing value to clients, and serving others with excellence and integrity. To run a successful floral design business you must understand the industry standard formulas as taught in Flower Math, (which teaches florists how to routinely attain 70% profit margins on the cost of flowers and supplies), however, your total profits will be based on what you spend "above and beyond" the cost of flowers and supplies. Additionally, florists must understand how to build trust, book clients and close sales as you establish your brand reputation. You'll find courses on all of these important aspects of growing your business at reallfowerbusiness.com As stipulated by law, Fresh Event Design, LLC can not and does not make any guarantees about your ability to earn any money with your business--your results in life are up to you. Always remember the Flower Math motto: It doesn't matter what you charge, if you overbuy! We feel transparency is important, and we hold ourselves (and you) to an incredibly high standard of integrity. That's why you can always contact Alison with any questions. Thanks for being here. Keep doing beautiful work.