Meet Alison

If you haven’t heard from me before, I’m a floral designer, author and educator who teaches florists around the world how to increase their income and book clients more quickly with honest, actionable strategies and step-by-step courses.

I’ve been running my own home-studio floral design business for over 20 years and when I started my business I didn’t know anything about marketing!

My floral design skills were pretty solid and I knew how to price my work, but the branding and marketing end of things took me years to figure out! There was a time when I didn't know how to "catch up with my competition" and start attracting the clients I really wanted (i.e. the higher budget clients THEY already had!). That's when I decided to invest into strengthening my branding and marketing skills.

It took years of trial-and-error and a lot of practice, but over time, I perfected and documented the skills and practices I needed to run my floral business my way - without following every new trend or worrying about what my competition is up to.

And that's why I created this Marketing Workshop for Florists to help shortcut your learning curve so that you can reach more of your ideal customers right away!

Earnings Disclaimer: Becoming a florist is not a "get rich" scheme and neither are my courses. Professional floristry requires hard work, building upon professional design skills, developing relationships in the community, providing value to clients, and serving others with excellence and integrity. As stipulated by law, Fresh Event Design, LLC can not and does not make any guarantees about your ability to earn any money with your business--your results in life are up to you. Always remember the Flower Math motto: It doesn't matter what you charge, if you overbuy! We feel transparency is important, and we hold ourselves (and you) to an incredibly high standard of integrity. That's why you can always contact Alison with any questions. Thanks for being here. Keep doing beautiful work.