FLORALPRENEUR® WORKSHOP
APRIL 2024
Join us for Sustainable Design Principles & Practical Business Training for Floral Designers with Hitomi Gilliam, Françoise Weeks, Phebe Higgins & Alison Ellis
Learn with us in this hands-on workshop! Including Elements & Principles of Design, "Reuse To Reduce" Sustainable Mechanics, Business Plan & Branding Strategies, and Social Media Tips to Increase Sales!
Get the resources you need to level-up your design skills & your brand position.
April 14-16th at The Round Barn, Waitsfield, VT
Seats Are Limited!
JOIN THIS ONE OF A KIND FLORAL WORKSHOP...
PRINCIPLES OF DESIGN AND PRACTICAL BUSINESS TIPS!
You'll learn:
- Elements, Principles & Mechanics of Design with Hitomi Gilliam
- Sustainable Woodland Designs & Floral Fascinators with Françoise Weeks
- Sales & Social Media Tips with Phebe Robinson-Higgins
- Marketing & Branding Strategies with Alison Ellis
Elevate Your Design Knowledge & Business Acumen All In One Workshop!
Ready to sign up? (20 17 Seats Available)
APRIL 14-16th
FLORALPRENEUR® WORKSHOP
Get Hands-On Instruction with 4 Teachers for 2-Days at One Historic Vermont Inn!
HITOMI GILLIAM
Hitomi Gilliam, AIFD, is a keynote lecturer and educator known around the world for her floral design demonstrations that emphasize a focus on art and the elements, principles and mechanics of design.
Hitomi's creative edge is inspired by a “less is more” approach with a focus on fearless designing--meaning you know you have the right mechanics to create your intended effect!
In 2 Days of Training You Will:
- Learn sustainable mechanics with a focus on Reuse To Reduce
- Apply the elements & principles of design with greater confidence
- Have an opportunity to have your work critiqued by a master designer
Get the foundational knowledge that allows you to build any kind of design you can dream up!
MEET YOUR INSTRUCTOR
FRANÇOISE WEEKS
Françoise inspires florists across the globe with her signature woodland designs and botanical couture! Her passion for keenly observing nature along with deeply honed architectural skills helps transform the way her students see flowers and approach their design mechanics.
In 2 Days of Hands-On Training You Will:
- Design your own Floral Fascinator
- Create a Framed Woodland Design
- Learn to see flowers and plants with fresh eyes and renewed curiosity
Florists will discover new tools to tap into your own unique style and explore using plant materials in new ways that you can incorporate into your current work.
MEET YOUR INSTRUCTOR
ALISON ELLIS
Breathe new life into your business plan and level-up your branding and marketing strategy with Alison Ellis.
Get practical shortcuts to improve your branding including:
- Business Plan & Goal Setting Session
- Websites That Sell--How To Attract Great Clients
- Taking Control of Your Marketing Strategy
- Plus A 1:1 Private Strategy Call To Discuss Your Unique Goals Prior To Workshop To Make Sure You Get The Most Out Of Your Experience
You'll walk away with easy to follow tips to improve your website and marketing, and get answers to your specific questions so you can implement right away.
MEET YOUR INSTRUCTOR
PHEBE ROBINSON HIGGINS
Gain insights on how to increase your engagement and transition from "social" to "sale"--whether you're online or in person!
Sales and Social Media Strategies are two of Phebe's sweet spots--she makes it look so easy!--and at the end of the last Floralpreneur® Workshop florists said they want her to share more about both!
You'll learn about:
- Sales Strategies That Help Your Business Stand Out
- How To Create Effective Instagram Posts
- Monetizing Your Social Media: Learn About How Phebe's TikTok Took Off
Get the essential "techie tips" you need to know to run your business in 2024 so you can wow your clients and close more sales.
Amazing instructors, Alison created an unforgettable experience!
____ 2023 Workshop Attendee
I thought the content was a great balance between business practices, mechanics and creativity!
____ 2023 Workshop Attendee
Loved, loved, loved The Round Barn!!! Amazing food, environment -- all of it. 10++!
____ 2023 Workshop Attendee
This workshop breathed life into my business practices, creativity, and proposals. The instructors were motivating, generous, and organized. A total success!
____ 2023 Workshop Attendee
If you are looking for inspiration, education, joy and great food, this is the workshop for you!
____ 2023 Workshop Attendee
I was slightly intimidated signing up...but from my initial call with Alison through to the final dinner, I felt included and supported!
____ 2023 Workshop Attendee
I was able to get 1:1 time with all the presenters, which was a great way to address specific questions pertaining to my business!
____ 2023 Workshop Attendee
I really loved my time in Vermont. The intimacy of the group size allowed me to get to know pretty much everyone and get a peak into their business. Thank you so much!!
____ 2023 Workshop Attendee
WORKSHOP SCHEDULE
Sunday, April 14th: Arrive at 2pm to kick off the Floralpreneur® Workshop!
2-3pm: Welcome Students and Teachers with a Meet & Greet
3-4pm: Business Planning & Intention Setting Session
4-5pm Break/Check-In to Your Room
5pm Welcome Cocktails & Dinner
Monday, April 15th: Arrive at 8am for Breakfast at the Inn
8:45am-5pm (AM and PM Sessions. All meals included.)
5-6pm Break
6pm Dinner in The Barn
Tuesday, April 16th: Arrive at 8am for Breakfast at the Inn
8:45am-5pm (AM and PM Sessions. All meals included.)
5-6pm Break
6pm Dinner in The Barn (Wishing A Fond Farewell!)
Monday & Tuesday
8:00am--Breakfast at The Inn: All Attendees Are Invited
8:45am-10am--Business Sessions with Alison and Phebe
10:15am: Hands On Design with Hitomi and Françoise
12:30pm: Break for catered lunch
1:30pm: Afternoon Design Session or Demonstration
3:30pm: Design Critique with Hitomi
4:30pm: Business Strategy Mini Session, Wrap Up Final Thoughts & Questions
5-6:00pm--Relax & Recharge: Take a Walk, Check Email, Call Home, Have a Catnap
6:00pm--Join us for dinner & conversation each evening!
Pack your tools, bring your refillable water bottle, and we'll make sure you have everything you need once you're on site!--from flowers to supplies to meals and snacks and bottomless pots of coffee and tea!
GET YOUR SEAT NOW!
PRINCIPLES OF DESIGN & BUSINESS IN ONE PLACE
Elevate your design confidence and get clarity on your business strategy so you can run a more sustainable business from mechanics to marketing!
SPACE IS LIMITED. SALES ARE FINAL.
If you are unable to attend for any reason, tickets are transferable--you may sell your ticket to another interested floral designer or farmer-florist for equal value. Lodging is not included in the ticket price. See lodging details below in FAQs.
ABOUT THE VENUE
HISTORIC BED & BREAKFAST
THE INN AT THE ROUND BARN
Round Barn Farm is home to more than just Vermont’s premier wedding venue and bed & breakfast. Their 45 acre grounds feature an organic garden allowing in-house caterers to create fresh farm-to-table dining experiences, and offer breathtaking views of the Vermont wilderness.
Originally constructed in 1910, the Round Barn now hosts many community events and Inn-related activities. Weddings, concerts, art exhibits, and conferences are all held inside the twelve circular walls of the Barn.
- 7 Rooms will be Available On Site for Students
- We'll Provide A Workshop Code for A Special Rate
- First Come, First Booked
Each room offers a unique view and its own uniquely designed decor. We look forward to sharing this special venue with you.
Additional lodging options are available in the area and we will happily send suggestions when you sign up.
