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Do You Want To Attract More Of Your BEST Clients Without Having To Post Every Day On Social Media?
A 3-day Live Training to help you attract more of the right clients to your business and avoid the most frequent marketing mistakes florists make. Get common sense strategies & live support, Dec 5, 6 & 7th!JOIN THE WORKSHOP
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You want a thriving floral design business,
and chances are you know more about flowers than marketing…
Does any of this ring true for you?
PROBLEM N° 1
You post on social media because you "have to", but you’re not confident about what you should say so your marketing strategy is practically non-existent.
PROBLEM N° 2
You’re busy posting on Instagram as much as humanly possible without a clear understanding of who your ideal customers actually ARE or what they want to hear from you.
PROBLEM N° 3
You feel like you’re wasting too much time on social media every day and when there’s a glitch (or your account gets hacked), you’ve got no marketing strategy to reach your clients.
You’re in charge of so many things in your business – including your marketing plan…
Trying to outsmart an algorithm WON'T help you get found by the best clients in the long run.
Following trends wastes your time and energy –because there’s always another new trend around the corner.
If you're currently posting on social media without an intentional marketing strategy, how are you going to attract the right customers to your business?
Hey, Floralpreneur ! I’m Alison Ellis.
If you haven’t heard from me before, I’m a floral designer, author and educator who teaches florists around the world how to increase their income and book clients more quickly with honest, actionable strategies and step-by-step courses.
I’ve been running my own home-studio floral design business for over 20 years and when I started my business I didn’t know anything about marketing!
My floral design skills were pretty solid and I knew how to price my work, but the branding and marketing end of things took me years to figure out! There was a time when I didn't know how to "catch up with my competition" and start attracting the clients I really wanted (i.e. the higher budget clients THEY already had!). That's when I decided to invest into strengthening my branding and marketing skills.
It took years of trial-and-error and a lot of practice, but over time, I perfected and documented the skills and practices I needed to run my floral business my way - without following every new trend or worrying about what my competition is up to.
And that's why I created this Marketing Workshop for Florists to help shortcut your learning curve so that you can reach more of your ideal customers right away!
THE TRUTH IS...
if you want to consistently book great clients who can afford to pay you,
the first step is to get more intentional in your marketing & branding.
If you want to build brand authority, find great clients, and create more freedom in your small business, the first step is add intention to your marketing.
You may be the most talented floral designer in your area...
If you don’t develop a marketing strategy you can waste years doing work that doesn’t attract the right clients and doesn’t get you paid!
Successful florists know that marketing is such an important lever in your business – it means you can work less-hard in other areas. If you want to level-up your income, you can’t keep wasting time writing proposals for clients who can’t afford your services!
Stop staring at your phone – wondering what in the world to say – and start speaking directly to customers who are excited to work with you.
With an actual strategy in place, you’ll start attracting clients who are excited to work with you and can afford to pay you for your time and talent. So let’s do this!
A 3-Day Virtual Workshop to Help Flower Business Owners Market Their Business with Confidence and Attract Great Clients.
From avoiding common marketing mistakes to creating a brand message that brings the best clients to you!
By the end of our time together, you’ll have a clearer vision of how to map out a marketing plan, so you can STOP doom-scrolling and START closing more sales with customers who are excited to work with you!LET’S DO THIS!
Here’s What You’ll Get In The Workshop:
3 Days of Live Training to Take You From Posting Without A Plan to Getting Found By Great Clients.
Each day, Dec. 5, 6 & 7, I'll be going live in a private Zoom session AND provide additional support inside our Members-Only Facebook group to help you work through the steps we’ll cover each day. I've taken the time-tested strategies I use in my own businesses and distilled them into the essential steps you can take RIGHT NOW to get your marketing and branding strategy together ASAP. Let me shorten the learning curve for you!
Day 1: 3 Marketing Mistakes + 4 Steps To Fix Them
Some of the biggest mistakes florists make when it comes to marketing and social media can actually be turning the right clients away from your business. You don’t expect to follow what “everyone else is doing” and still stand out, do you?
That’s why on Day 1, we’re going to get crystal clear on exactly WHY your business needs a brand strategy — and what 4 Steps you should keep in mind when marketing your biz.
Day 2: 7 Quick Website Hacks To Get More Clicks
Inside this training, we’re going to make quick and easy fixes to your website that will help you get found and stand out in the crowd. There may be a lot of florists out there — but no one designs for their customers quite the way you do. Let’s make sure whenever someone lands on your homepage, they know you’re the best choice for them.
Day 3: Attracting Great Clients + Closing More Sales
On Day 3 we’ll talk through how all the pieces of your brand identity come together to create a marketing strategy that's focused on bringing more paying clients to you.
The truth is, the more intentional you become in your branding and marketing, the more ideal customers you’ll attract!
Get The Marketing Tips You Need and Support Along The Way
Consider how great it will feel to get some strategies AND support to help you put your plan into practice right away!
PLUS YOU GET THESE 4 BONUSES ADDED ON…
Access to our Pop-Up Training Facebook Group for Support and Accountability
Consider this your hub for the Workshop. This is where you can post questions to Alison throughout the week, share input on your progress, connect with other biz owners, and get feedback as you implement your new marketing strategy. (Personal feedback = Priceless)
Lifetime Access to the Training Recordings & Workbook
Each of our training sessions will be uploaded to your course portal, so you can revisit them whenever you want to refresh your promotion strategy. ($198 Value)
Worksheets for Each Training Day
You’ll get worksheets to help you stay organized each day as you take notes and begin to put your new plans into action before the end of the year! ($99 Value)
11 Tips To Improve Your About Page Video + Workbook
One of the most viewed pages on your website is your About page, yet it’s often one of the weakest pages on a florist’s website. There are SO many things you COULD be doing to market your business. With these simple tips, you’re going to put the easiest and most obvious tricks to work for you.
Get the live training and support you need to fix your marketing plan for just $37…
When you sign up for the Marketing Workshop for Florists, you'll get...
- Training 1: 3 Marketing Mistakes + 4 Steps To Fix Them
- Training 2: 7 Quick Website Hacks To Get More Clicks
- Training 3: Attracting Great Clients + Closing More Sales
- Access to our Pop-Up Training Facebook Group for Support and Accountability
- Lifetime Access to the Training Recordings & Workbook
- Worksheets for Each Training Day
- 11 Tips To Improve Your About Page Video + Workbook
You Could Hire A Marketing Expert for $10,000…
LET’S DO THIS!
...or you can get the marketing tips you need today for $37!
And in case you need an extra (loving) push to jump in, here’s my satisfaction guarantee…
If after the end of Day 1 you don’t feel clearer on WHY a marketing plan with more intention will help you increase your sales and attract better clients, I’ll happily refund your investment in full. All you have to do is email me by 8:59am EST on Day 2 for a full refund.
Sound fair?Heck yes! I’m in!
Here’s What A Trained Marketing Expert Turned Florist Said
After Taking my Marketing Training…
It WAS SO HELPFUL FOR THE ADVICE TO BE TAILORED TO THE INDUSTRY...well worth the time and money!
Everything Was Relatable!
"Thank you for the helpful marketing mini-course, it exceeded all expectations and was well worth the time and money. I am a marketing professional at a Fortune 5 company...I wasn't sure how helpful this course would be, given my formal education and experience in marketing.
I'm new to floral design and running my own business and am really glad I joined. It was so helpful for the marketing advice to be tailored to the industry."
Niki - Pepper and Fern
I am just beginning. Is this for me?
This Marketing Workshop is designed for those looking to start OR improve their existing brand, and that's because no matter where you are in your business journey, learning how to position yourself as a sought-after brand and promote yourself is crucial.
Where is this training happening?
It's all happening in private Zoom sessions AND inside our pop-up Facebook group! The training each day will be posted into the group so you can watch the replays.
Did I mention you also get access to ask me anything in the group for the entire week? Yep, you heard that right!
Will this help me?
For sure, floralpreneur®! I'm sharing the same strategies I used to build my business for over 20 years!
And getting found by the right clients is how that happens!
What if I can’t make it live?
Don’t worry about it! You get access to the call recordings, so you can watch whenever is best for you. However, I’ll be jamming out and answering questions live, so I HIGHLY recommend you show up and make the time!
If you don’t prioritize your marketing now, when will you?
Why is it so cheap to join?
You're right...maybe I should increase the price? Just kidding!
But in all seriousness, I believe in sharing strategies that help you work smarter, not harder, which is why the ticket price is so affordable. With that being said, I can't confirm if the price will stay this low in the future so I recommend you take advantage of it while you can!
Is there a money back guarantee?
Yes! If after the end of Day 1 you don’t feel clearer on why a marketing plan with more intention will help you increase your sales and attract better clients, I’ll happily refund your investment in full. All you have to do is email me by 8:59am EST on Day 2 for a full refund.
If you made it this far, it’s time to make a decision.
By Following An Intentional Marketing Strategy… I’ve built a long-lasting brand that consistently attracts customers who are eager to book with me.
I don’t write quotes for people who are “price shopping”. And I don’t have to post on Instagram every single day or dance around my shop to keep up with my competitors.
So, if you want to learn how to put intention into your marketing strategy so that you can attract the best clients, my Marketing Workshop is made for you.
Because "winging it" in your business and hoping it all works out is a surefire way to stay stuck and struggling. And you deserve better than that.
So.. are you in? It'll be fun!