FLORALPRENEUR® WORKSHOP
APRIL 25-27th
Waitsfield, Vermont
Doors Are Open!
Join the 2027 Floralpreneur® Workshop to Level-Up Your Brand & Sales Strategy at this 2-Day Business Planning and Brand Building Retreat with Alison Ellis of Real Flower Business!
All meals are included.
SPACE IS LIMITED!
TIME TO LEVEL-UP...
IMPROVE YOUR SALES & BRAND STRATEGY
Here's what's on the agenda:
- Business Planning To Reach Your Future Vision
- Building Brand Identity To Attract Next-Level Clients
- Sales & Marketing Strategies That Work
- Profitability and Your Economic Engine
- Professional Brand Photo/ Headshot Session
You'll get in-person support to design your own 3-year growth plans, gain brand confidence to attract great clients, clarify your offers to improve sales & marketing AND implement new strategies!
The best part is that you'll have time to take action on your plans so you can gain momentum ASAP!
Ready to join? There are 5 Seats Left!
"If you are looking for inspiration, education, joy and great food, this is the workshop for you!"
-2023 Workshop Attendee
If you're considering attending - do it! No matter what you specialise in, you will get something out of it. Also, try to stay on site - it makes the experience that much better!
____ 2024 Workshop Attendee
It was such a rich and engaging time together and the overall tone was so inclusive to each of us. To learn in a warm engaging environment is priceless.
____ 2025 Workshop Attendee
The atmosphere, food and the people! Everyone was so friendly and welcoming. I absolutely loved every aspect!
____ 2024 Workshop Attendee
It was just what I needed to boost my confidence and give me time to be creative on my own terms!
____ 2025 Workshop Attendee
It is not just the workshop, but also the atmosphere and the camaraderie of the other floral designers during those two and a half days that make it such a special experience. It is more than a workshop.
____ 2025 Workshop Attendee
Exceeded expectations 100%. Alison, you always do such a wonderful job helping set intentions and really leading us through some reflection on not only our business goals, but our own life!
____ 2024 Workshop Attendee
It was the perfect blend of floral design & business expertise. I also enjoyed getting to meet other florists in various stages of their careers.
____ 2024 Workshop Attendee
I was wowed each day! You all hit it out of the park. I'm energized!
____ 2024 Workshop Attendee
Amazing instructors, Alison created an unforgettable experience!
____ 2023 Workshop Attendee
I really loved my time in Vermont. The intimacy of the group size allowed me to get to know pretty much everyone and get a peak into their business. Thank you so much!!
____ 2023 Workshop Attendee
APRIL 25-27th
FLORALPRENEUR® WORKSHOP
for Florists & Flower Farmers
Build Your Business And Branding Skills for 2 Full Days!
Meet Your Host...
ALISON ELLIS
After 32 years in the floral industry, Alison has earned her reputation as a trusted business advisor and educator, known for teaching floral designers how to price for profit and build reputable brands with online classes, coaching, and in-person workshops!
She's a recommended educator by Bloom Trust Co., author of Falling Into Flowers, A step by step guide to today's modern wedding business, and was voted Top 40 Over 40 by Florists' Review Magazine.
In this 2 Day Workshop:
- Use the focused time to get clearer on the actual steps you need to take in your businesses
- Walk away with a better understanding of how to improve (or maintain) your brand position
PLUS as a BONUS, you can join my 4-Week online training in January, The Art of Good Business, at no additional charge! This program can serve as a jumpstart for the work we'll do in April!
MEET OUR PHOTOGRAPHER
ISORA LITHGOW
Your images are a way for you to show your style, the process you go through with each client, and an opportunity to show that you’re an expert in your field.
Branding sessions are more than a simple headshot session; together we will affirm you as a talented and strategic entrepreneur, while also building your brand identity and telling your story.
Your photographs will not only change the look, but also transform the entire user experience your clients have when landing on your website or social media page.
It's such a powerful tool to highlight yourself as a business owner and entrepreneur!
This is Isora Lithgow Creations' 5th year as the official photographer of the Floralpreneur® Workshop.
GET MOMENTUM IN YOUR BIZ...
FOLLOW A PROVEN STRATEGY!
There isn't just 1 right way to run a successful floral design business and it's important to have plans that are adaptable and ever-evolving.
When you join the Floralpreneur® Workshop, you'll get expert guidance you can draw upon over and over again as your business grows and changes.
Learn Proven Strategies To:
- Brush up your branding efforts to improve the client experience
- Increase profitability by leveling up your sales strategy & defining economic goals
- Feel confident that you're putting your best foot forward with your business
Both new and experienced floral designers will get insight on their current business and branding, meet new flower friends and walk away feeling prepared for the year ahead!
(And you're going to LOVE the food! All of your meals are provided from the time you arrive!)
"Loved, loved, loved The Round Barn! Amazing food, environment -- all of it!"
WORKSHOP SCHEDULE
Sunday, April 25th: 4:30pm Welcome Reception
5:30pm Cocktails & Dinner in the Barn
Monday & Tuesday: 8am Breakfast at the Inn
9am-5pm (AM and PM Sessions. All meals included.)
5-6pm Break
6pm Dinner in The Barn
Monday, April 26
8:00am--Breakfast at the Inn
9am-12:30pm--Morning Session
- Business Plan Refresh & Goal Setting
- Take Your Brand To The Next Level
- Find Your Ideal Customers
12:30-1:30pm: Break for lunch
1:30-4:30pm: Afternoon Session
- Hands-on Design Time
- Profitability and Your Economic Engine
- Implementation Time
5-6:00pm--Relax, Recharge, Take a Walk, Check Email, Call Home, Have a Catnap
6:00pm--Join us for dinner & conversation
Tuesday, April 27
8:00am--Breakfast at the Inn
9am-12:30pm--Morning Session
- Highlight Your Brand Strengths
- Branding Sessions with Isora
- Peer Review/Audit Online Marketing
12:30-1:30pm: Break for lunch
1:30-4:30pm: Afternoon Session
- Marketing Your Business With Intention
- Reflection & Implementation Time
4:30pm: Peer Feedback/Wrap Up Q&A
5-6:00pm--Relax, Recharge, Take a Walk, Check Email, Call Home, Have a Catnap
6:00pm--Join us for a farewell dinner
Pack your laptop, bring your refillable water bottle, and we'll make sure you have everything you need once you're on site!--from a business planning workbook to fresh flowers and supplies to meals, snacks and bottomless pots of coffee or tea!
GET YOUR SEAT NOW!
FLORALPRENEUR® WORKSHOP
Level-up your branding and sales skills to confidently book clients and run a profitable, fulfilling business! Early-bird registration ends Sept. 30th (or when seats sell out).
SPACE IS LIMITED. SALES ARE FINAL.
If you are unable to attend for any reason, tickets are transferable--you may sell your ticket to another interested floral designer or farmer-florist for equal value. Lodging is not included in the ticket price. See lodging details below in FAQs.
ABOUT THE VENUE
HISTORIC BED & BREAKFAST
THE INN AT THE ROUND BARN
Originally constructed in 1910, the Round Barn Farm is home to more than just Vermont’s premier wedding venue and bed & breakfast. Their 45 acre grounds feature an organic garden allowing in-house caterers to create fresh farm-to-table dining experiences, and offer breathtaking views of the Vermont wilderness.
Each room offers a unique view and its own uniquely designed decor. This special venue has been hosting our workshop since 2023 and we can't wait to share it with you.
- Rooms at the Inn are first come, first served.
- You will receive a special discount code on the "thank you page" after you register.
FREQUENTLY ASKED QUESTIONS
How do I know if the Floralpreneur® Workshop is right for me?
What meals are included?
How many people can attend?
When can I use my coaching session?
Do you have any incentives if I refer a friend?
Where should I stay?
How do I get to the Workshop?
What should I wear?
Amazing instructors, Alison created an unforgettable experience!
____ 2023 Workshop Attendee
I thought the content was a great balance between business practices, mechanics and creativity!
____ 2023 Workshop Attendee
Loved, loved, loved The Round Barn!!! Amazing food, environment -- all of it. 10++!
____ 2023 Workshop Attendee
This workshop breathed life into my business practices, creativity, and proposals. The instructors were motivating, generous, and organized. A total success!
____ 2023 Workshop Attendee
If you are looking for inspiration, education, joy and great food, this is the workshop for you!
____ 2023 Workshop Attendee
I was slightly intimidated signing up...but from my initial call with Alison through to the final dinner, I felt included and supported!
____ 2023 Workshop Attendee
I was able to get 1:1 time with all the presenters, which was a great way to address specific questions pertaining to my business!
____ 2023 Workshop Attendee