FLORALPRENEUR® WORKSHOP
APRIL 19-21st
Waitsfield, Vermont
Get practical, proven techniques to improve your bookings, design skills, and your profits! Join us for the 2026 Floralpreneur® Workshop for Floral Designers & Flower Farmers!
Learn Foam Free Design Mechanics and Business Strategies to Confidently Book Great Clients with ALISON ELLIS of Real Flower Business and LORI BLEY of The Hidden Daisy!
All of your meals are included.
Only 4 Spots Left On Site!
"If you are looking for inspiration, education, joy and great food, this is the workshop for you!"
-2023 Workshop Attendee
WHEN YOU SIGN UP FOR THE FLORALPRENEUR® WORKSHOP...
YOU'LL LEARN HOW TO CONFIDENTLY BOOK CLIENTS AND IMPROVE YOUR DESIGN SKILLS!
Here's what we'll cover:
- 3 Keys To Booking Great Clients
- Color Conversations: How to talk color palettes
- Foam free hanging installations and over-the-top entryways
- Experimenting with Elements and Principles of Design
- Finer detail work: creating wedding bouquets and wearable flowers
You'll Walk Away Feeling Super Confident In Your Ability To Take The Lead With Clients, Expand Your Offerings AND Explore New Design Skills.
You Can Even Take This Opportunity To Train Your Entire Team!
Ready to jump in?
"I loved it! I left feeling nourished and inspired about floral design in a way I haven't for a long time."
-2025 Workshop Attendee
If you're considering attending - do it! No matter what you specialise in, you will get something out of it. Also, try to stay on site - it makes the experience that much better!
____ 2024 Workshop Attendee
It was such a rich and engaging time together and the overall tone was so inclusive to each of us. To learn in a warm engaging environment is priceless.
____ 2025 Workshop Attendee
I think both Alison and Lori are wonderful teachers and great human beings. Lori's humor and personality add measurably to the workshop, as well as Alison's storytelling. So much fun! AND the food and location are the best!!
____ 2025 Workshop Attendee
The atmosphere, food and the people! Everyone was so friendly and welcoming. I absolutely loved every aspect!
____ 2024 Workshop Attendee
It was just what I needed to boost my confidence and give me time to be creative on my own terms!
____ 2025 Workshop Attendee
It is not just the workshop, but also the atmosphere and the camaraderie of the other floral designers during those two and a half days that make it such a special experience. It is more than a workshop.
____ 2025 Workshop Attendee
I especially liked the mix of "book learning" and hands-on work. Alison and Lori were open to conversations beyond "the classroom," some of the most valuable tips and tricks I were learned during dinner or other downtimes.
____ 2025 Workshop Attendee
Exceeded expectations 100%. Alison, you always do such a wonderful job helping set intentions and really leading us through some reflection on not only our business goals, but our own life!
____ 2024 Workshop Attendee
It was the perfect blend of floral design & business expertise. I also enjoyed getting to meet other florists in various stages of their careers.
____ 2024 Workshop Attendee
I was wowed each day! You all hit it out of the park. I'm energized!
____ 2024 Workshop Attendee
Amazing instructors, Alison created an unforgettable experience!
____ 2023 Workshop Attendee
I really loved my time in Vermont. The intimacy of the group size allowed me to get to know pretty much everyone and get a peak into their business. Thank you so much!!
____ 2023 Workshop Attendee
APRIL 19-21st
FLORALPRENEUR® WORKSHOP
for Florists & Flower Farmers
Hands-On Instruction and Peer-to-Peer Learning for 2 Full Days!
Meet Your Instructors...
ALISON ELLIS
Known for her pricing knowledge and business acumen, Alison has been teaching floral designers how to price for profit and book better clients for over a decade!
She's the author of Falling Into Flowers, A step by step guide to today's modern wedding business, and was voted Top 40 Over 40 by readers of Florists' Review Magazine in 2024.
In this 2 Day Workshop:
- Learn essential business principles to book great customers and communicate with confidence
- Get hands-on design time to explore the elements and principles of design--including foam free hanging installations you can actually sell
- Walk away with tips on talking about color with clients and advising on overall design concepts
PLUS you'll get a 1:1 Call with Alison prior to the workshop to ask anything and get coaching!
MEET YOUR INSTRUCTOR
LORI BLEY
Owner of The Hidden Daisy, Lori has over 25 years of floral design experience and has worked with hundreds of couples on their dream wedding days!
Get practical training and advice from a real florist who:
- Designs 50+ weddings per year in her successful home-studio business
- Owned a brick & mortar shop as one of the top grossing female entrepreneurs in the country
- Manages a team of employees and freelancers for larger events
- Teaches workshops and served as an advocate for small businesses in her community
You'll learn actionable tips to start or improve your existing floral business--whether from home or a shop!--and implement what you learned right away.
MORE ABOUT US...
LORI & ALISON
Lori serves a luxury market in New Jersey, while Alison works mostly with clients planning destination events in Vermont.
We may live hundreds of miles apart, but we've actually known each other since middle school. When you join us, you'll know you're with old friends and we can't wait to welcome you to The Round Barn for the 2026 Floralpreneur® Workshop!
We're Teaming Up To Teach These Proven Tips So You Can:
- Learn 3 Keys To Booking Great Clients
- Brush up on the elements and principles of design to level-up the professional mechanics in your design work
- Turn a profit on every order
- Create larger installations if you want to serve a luxury market
- Feel confident that you can deliver what you promised
Both new and experienced floral designers will get to experiment with foam free and sustainable techniques, meet new flower friends and walk away feeling prepared for the season ahead!
(We also know you're going to LOVE the food! And all of your meals are included from the time you arrive!)
"Loved, loved, loved The Round Barn! Amazing food, environment -- all of it. 10++!"
WORKSHOP SCHEDULE
Sunday, April 19th: Arrive at 4pm to kick off the Workshop!
4:00pm: Welcome Students with a Meet & Greet
5:30pm Welcome Cocktails & Mocktails
6:30pm Dinner in the Barn
Monday, April 20th: Arrive at 8am for Breakfast at the Inn
8:45am-5pm (AM and PM Sessions. All meals included.)
5-6pm Break
6pm Dinner in The Barn
Tuesday, April 21st: Arrive at 8am for Breakfast at the Inn
8:45am-5pm (AM and PM Sessions. All meals included.)
5-6pm Break
6pm Dinner in The Barn and A Fond Farewell!
Monday & Tuesday
8:00am--Breakfast at The Inn: All Attendees Are Invited
8:45am-10:15am--Business Strategies: 3 Keys To Booking Great Clients
10:30am: Hands On Design Time/Elements & Principles of Design
12:30pm: Break for catered lunch
1:30pm: Hanging Installations & Entryways
4:00pm: Peer Feedback/Wrap Up Q&A
5-6:00pm--Relax & Recharge: Take a Walk, Check Email, Call Home, Have a Catnap
6:00pm--Join us for dinner & conversation each evening!
Pack your tools, bring your refillable water bottle, and we'll make sure you have everything you need once you're on site!--from flowers to supplies to meals and snacks and bottomless pots of coffee and tea!
"Both Alison and Lori were great presenters. I really liked how completely different their businesses are. It helped me see there are different ways to run your business and still be profitable for what works for you."
-2025 Workshop Attendee
GET YOUR SEAT NOW!
FLORALPRENEUR® WORKSHOP
Level-up your design skills and confidently book clients so you can run a profitable, fulfilling business!
SPACE IS LIMITED. SALES ARE FINAL.
If you are unable to attend for any reason, tickets are transferable--you may sell your ticket to another interested floral designer or farmer-florist for equal value. Lodging is not included in the ticket price. See lodging details below in FAQs.
ABOUT THE VENUE
HISTORIC BED & BREAKFAST
THE INN AT THE ROUND BARN
Round Barn Farm is home to more than just Vermont’s premier wedding venue and bed & breakfast. Their 45 acre grounds feature an organic garden allowing in-house caterers to create fresh farm-to-table dining experiences, and offer breathtaking views of the Vermont wilderness.
Originally constructed in 1910, the Round Barn now hosts many community events and Inn-related activities. Weddings, concerts, art exhibits, and conferences are all held inside the twelve circular walls of the Barn.
Each room offers a unique view and its own uniquely designed decor. We look forward to sharing this special venue with you.
- Rooms at the Inn are first come, first served.
- You will receive a special discount code on the "thank you page" after you register.
- Once the Inn is full, we can recommend alternative lodging within 10 minutes.
FREQUENTLY ASKED QUESTIONS.
How do I know if the Floralpreneur® Workshop is right for me?
What meals are included?
How many people can attend?
When can I use my coaching session?
Do you have any incentives if I refer a friend?
Where should I stay?
How do I get to the Workshop?
What should I wear?
Amazing instructors, Alison created an unforgettable experience!
____ 2023 Workshop Attendee
I thought the content was a great balance between business practices, mechanics and creativity!
____ 2023 Workshop Attendee
Loved, loved, loved The Round Barn!!! Amazing food, environment -- all of it. 10++!
____ 2023 Workshop Attendee
This workshop breathed life into my business practices, creativity, and proposals. The instructors were motivating, generous, and organized. A total success!
____ 2023 Workshop Attendee
If you are looking for inspiration, education, joy and great food, this is the workshop for you!
____ 2023 Workshop Attendee
I was slightly intimidated signing up...but from my initial call with Alison through to the final dinner, I felt included and supported!
____ 2023 Workshop Attendee
I was able to get 1:1 time with all the presenters, which was a great way to address specific questions pertaining to my business!
____ 2023 Workshop Attendee