WEDDING BOOTCAMP!
APRIL 27-29
The Round Barn, Waitsfield, Vermont
Join us for this one of a kind WEDDING BOOTCAMP for Florists & Flower Farmers!
Learn Proper Wedding Design Mechanics & Practical Business Strategies to Confidently Book Clients with ALISON ELLIS of Real Flower Business & LORI BLEY of The Hidden Daisy!
Get practical, proven techniques to boost your bookings and your profits!
(All meals are included. Only 6 spots left.)
WHEN YOU JOIN US FOR WEDDING BOOTCAMP...
YOU'LL LEARN EVERYTHING YOU NEED TO CONFIDENTLY SELL WEDDINGS!
We'll cover how to perfect your wedding process from consultations to delivery:
- Professional techniques for hand-tied bouquets & cascades
- Foam free centerpieces in every style
- Arbor and "broken arch" installations
- Boutonnieres, pocket squares, floral crowns & bracelets
- Consultation, Sales & Booking Tips
- How To Price for Profit (Including larger weddings)
- Delivery, Set Up & Day-of Execution
Walk Away Feeling 100% Confident In Your Design Knowledge, Add Weddings To Your Repertoire OR Take This Opportunity To Train Your Lead Wedding Designer or Entire Team!
Want to join us? (6 Seats Currently Available)
The atmosphere, food and the people! Everyone was so friendly and welcoming. I absolutely loved every aspect!
____ 2024 Workshop Attendee
Exceeded expectations 100%. Alison, you always do such a wonderful job helping set intentions and really leading us through some reflection on not only our business goals, but our own life!
____ 2024 Workshop Attendee
It was the perfect blend of floral design & business expertise. I also enjoyed getting to meet other florists in various stages of their careers.
____ 2024 Workshop Attendee
If you're considering attending - do it! No matter what you specialise in, you will get something out of it. Also, try to stay on site - it makes the experience that much better!
____ 2024 Workshop Attendee
I was wowed each day! You all hit it out of the park. I'm energized!
____ 2024 Workshop Attendee
Amazing instructors, Alison created an unforgettable experience!
____ 2023 Workshop Attendee
If you are looking for inspiration, education, joy and great food, this is the workshop for you!
____ 2023 Workshop Attendee
I really loved my time in Vermont. The intimacy of the group size allowed me to get to know pretty much everyone and get a peak into their business. Thank you so much!!
____ 2023 Workshop Attendee
APRIL 27-29th
WEDDING BOOTCAMP!
for Florists & Flower Farmers
Hands-On Instruction with 2 Teachers for 2-Days in one historic Vermont barn!
Meet Your Instructors...
ALISON ELLIS
Known for her pricing knowledge and business acumen, Alison has been teaching floral designers how to price for profit and book more weddings for over a decade!
She's the author of Falling Into Flowers, A step by step guide to today's modern wedding business, and in 2024 Alison was recognized by Florists' Review Magazine as one of the Top 40 Over 40.
In 2 Days of Training You Will:
- Learn essential business principles to book weddings from inquiry to delivery without fear that you're in over your head
- Get hands-on training to master the design, pricing & production of real weddings--from a $3,000 budget to $10,000+
- Get proven pricing formulas and client communication tips PLUS access to Flower Math and Wedding Templates for Florists!
You'll walk away with the knowledge that allows you to say YES to any wedding or special event that comes your way and incorporate the values of inclusion and sustainability in your wedding business!
MEET YOUR INSTRUCTOR
LORI BLEY
Owner of The Hidden Daisy, Lori has over 25 years of floral design experience and has worked with hundreds of couples on their dream wedding days!
Get practical training and advice from a real florist who:
- Designs 50+ weddings per year in her successful home-studio business
- Owned a brick & mortar shop as one of the top grossing female entrepreneurs in the country
- Manages a team of employees and freelancers for larger events
- Teaches workshops and served as an advocate for small businesses in her community
You'll learn actionable tips to start or improve your existing floral business--whether from home or a shop!--and implement what you learned right away.
MORE ABOUT US...
LORI & ALISON
Lori serves a luxury market in New Jersey with larger than average weddings--starting around $10,000+. Alison runs her business in Vermont and primarily works on what she refers to as "regular weddings" (around $5,000-7,000), as well as smaller events. And we can't wait to welcome you to The Round Barn for our WEDDING BOOTCAMP!
We're Teaming Up To Teach You Everything We Know So You Can:
- Feel confident that you can deliver what you promised
- Use professional mechanics in your wedding work
- Turn a profit on every wedding you book--no matter how big or small
- Learn to book bigger budgets if you want to serve a luxury market--as well as what that design production really looks like
- Get tips to pre-screen clients for style, budget and personality
- Follow all the steps to lead customers through the sales & design process
Both new and experienced florists will discover new foam free and sustainable techniques, meet new flower friends and walk away feeling prepared for the season ahead!
(We also know you're going to LOVE the food! And we've got you covered from the time you arrive!)
WORKSHOP SCHEDULE
Sunday, April 27th: Arrive at 3pm to kick off the Wedding Bootcamp!
3:00pm: Welcome Students with a Meet & Greet
3:30-4:45pm: Business Strategy Session
Break/Check-In to Your Room
5:30pm Welcome Cocktails
6:30pm Dinner in the Barn
Monday, April 28th: Arrive at 8am for Breakfast at the Inn
8:45am-5pm (AM and PM Sessions. All meals included.)
5-6pm Break
6pm Dinner in The Barn
Tuesday, April 29th: Arrive at 8am for Breakfast at the Inn
8:45am-5pm (AM and PM Sessions. All meals included.)
5-6pm Break
6pm Dinner in The Barn and A Fond Farewell!
Monday & Tuesday
8:00am--Breakfast at The Inn: All Attendees Are Invited
8:45am-10:15am--Business Sessions with Alison and Lori (Consultations, Proposals, Pricing & Customer Service)
10:30am: Hands On Design (Bouquets, Wearables, Centerpieces, Ceremony Designs)
12:30pm: Break for catered lunch
1:30pm: Afternoon Design Session & Critique
4:00pm: Fail-proof Delivery Demonstration & Business Strategy Mini Sessions/Wrap Up Q&A
5-6:00pm--Relax & Recharge: Take a Walk, Check Email, Call Home, Have a Catnap
6:00pm--Join us for dinner & conversation each evening!
Pack your tools, bring your refillable water bottle, and we'll make sure you have everything you need once you're on site!--from flowers to supplies to meals and snacks and bottomless pots of coffee and tea!
GET YOUR SEAT NOW!
WEDDING BOOTCAMP
Everything florists and flower farmers need to know to confidently book and design weddings so you can run a more profitable, fulfulling business!
SPACE IS LIMITED. SALES ARE FINAL.
If you are unable to attend for any reason, tickets are transferable--you may sell your ticket to another interested floral designer or farmer-florist for equal value. Lodging is not included in the ticket price. See lodging details below in FAQs.
ABOUT THE VENUE
HISTORIC BED & BREAKFAST
THE INN AT THE ROUND BARN
Round Barn Farm is home to more than just Vermont’s premier wedding venue and bed & breakfast. Their 45 acre grounds feature an organic garden allowing in-house caterers to create fresh farm-to-table dining experiences, and offer breathtaking views of the Vermont wilderness.
Originally constructed in 1910, the Round Barn now hosts many community events and Inn-related activities. Weddings, concerts, art exhibits, and conferences are all held inside the twelve circular walls of the Barn.
- 9 Rooms will be Available On Site for Students
- We'll Provide A Workshop Code for A Special Rate
- First Come, First Booked
Each room offers a unique view and its own uniquely designed decor. We look forward to sharing this special venue with you.
There are many lodging options available in the area once the inn is booked up including The Warren Lodge.
FREQUENTLY ASKED QUESTIONS.
How do I know if the Wedding Bootcamp is right for me?
What meals are included?
How many people can attend?
When can I use my coaching session?
Do you have any incentives if I refer a friend?
Where should I stay?
How do I get to the Workshop?
What should I wear?
Amazing instructors, Alison created an unforgettable experience!
____ 2023 Workshop Attendee
I thought the content was a great balance between business practices, mechanics and creativity!
____ 2023 Workshop Attendee
Loved, loved, loved The Round Barn!!! Amazing food, environment -- all of it. 10++!
____ 2023 Workshop Attendee
This workshop breathed life into my business practices, creativity, and proposals. The instructors were motivating, generous, and organized. A total success!
____ 2023 Workshop Attendee
If you are looking for inspiration, education, joy and great food, this is the workshop for you!
____ 2023 Workshop Attendee
I was slightly intimidated signing up...but from my initial call with Alison through to the final dinner, I felt included and supported!
____ 2023 Workshop Attendee
I was able to get 1:1 time with all the presenters, which was a great way to address specific questions pertaining to my business!
____ 2023 Workshop Attendee